5 Title Tag Optimisation Tips

The Title tag on your website is one of the biggest SEO tools in your armoury yet it is little understood.

So what is a Title?
The title tag on your page isn’t actually visible, it sits in the head section of your website code and is usually the Big Blue text that you see in a search engine results page. This Title ultimately tells Google what your website page is about and helps when it comes to delivering your page to people searching for your targeted keyword.

So if I was Searching for SEO Norwich you can see the results below:

Example of a Title

As you can see – Square Social & Fountain Partnership are both targeting the exact keyword phrase hence why they are using the exact match text in their title. You will see from my listing I don’t use the exact match but Google see’s the words in my title and bolds them as they are relevant to the term being searched “SEO Norwich”.  More weight is added the closer to the front of the title your keywords go.

Obviously this is a very simplistic look at Titles and with there being over 200 additional ranking factors I’m just looking at getting the best from your Title. OK so for the tips…

#1 Keyword Placement

Your Title should include your pages targeting keyword or better still a phrase which could capture a number of related keywords. (It’s also a good idea to make sure that your titles accurately reflect your page content as Google love relevancy)

#2 Don’t Duplicate

Each page on your website should have a different focus i.e. it should be targeting a different set of keywords (Read my post on keyword research)

#3 The Length

You’ve heard it said that “size doesn’t matter” well unfortunately it does here. Most search engines will only display up to 70 characters maximum so I wouldn’t go any more than this as it will look pretty odd in the search ranking pages and isn’t great for improving click-throughs. I would recommend around 65 but that’s just my opinion.

#4 The Brand

Google is putting more and more weight on brand and this becomes quite controversial amongst SEO’s, some will suggest Brand first others will suggest Brand last. I keep my brand last on my Titles but Google moves it to the front of my Title when displaying my listing in the search results page… (Could this become an influencing factor???)Time will tell…..

#5 Test it – Mix it up

Lastly I would suggest testing your Titles for clickthrough rates – make it enticing, give something more than just the keyword; make the user want to click your title and visit your website – stand out from the others on that page.

I believe if you stick to these rules you can’t go far wrong and if you implement them into your website you will see a positive rise to your targeting positions in Google and other search engines.

Don’t forget if you found this useful give me a share or if you need any help just get in touch

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Seb Atkinson (5 years ago)

Great post Kris and thanks for the mention! Regarding whether to put brand names first or last, I’d say it depends how well your brand is known. If it’s a well known site with a strong brand name, put the brand name first as it inspires trust and therefore a higher CTR. If the brand is unknown and won’t have any influence on the customer/searcher, then stick it at the end and make the keyword the focus.

Kris Harris (5 years ago)

Thanks for the comment Seb. For other readers of this post things have changed slightly on the way Google displays character length in the title, it now goes by container width. Theres a great article over at Moz here http://moz.com/blog/new-title-tag-guidelines-preview-tool and it has a great preview tool aswell. If you would like any further advice please don’t hesitate to contact me or I’m sure the team at Square Social will be happy to help too!!

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